After almost 10 years in the US, I retired from my executive positions in the high-tech industry and founded endure, Israel's leading endurance sport's organization.

During that period, I was introduced to triathlon, marathon running and Ironman events. By now, he participated in 6 Ironman events and ran numerous marathons and ultra-marathons. I am an active athlete, as well as coach, believing in leading by example

I am a USAT certified triathlon coach level I, and a certified coach by the Israeli Sport's institute. I am a sponsored coach by:

I teach triathlon and running in the Tel Aviv University Sport center, lectures, and a regular columnist in Olam Hariza, the Israeli Runner's magazine.

About endure - endure is a professional training method which combines online personalized coaching and group training and activities. endure was founded first and foremost for the purpose of providing tools for anyone who wishes to change their lifestyle and improve it by incorporating sports.  endure is the professional address for anyone engaged in endurance sports such as:  triathlon, swimming, biking and running - from novice to professional athletes.